Brainstorming for IELTS Writing Task 2 – using the internet to create a plan

I have created a video about brainstorming a Writing Task 2 question about staff uniforms

Staff uniform IELTS  writing Task 2

In the video, I go through the process of searching the internet for ideas, and then using the ideas to make a plan.

This is the first in a series of three videos, which are as follows

  1. Brainstorming
  2. Write a simple paragraph
  3. Create a high band score paragraph 




From the video, here is the list of ideas from the internet:


  1. Create an attractive business image.For better or worse, society tends to judge people by how they dress. Selecting an appropriate employee uniform can immediately establish a professional business image that attracts and helps retain customers.
  2. Promote your company or brand.When employees wear uniforms displaying corporate logos and colors, they help brand and differentiate their business in the markets they serve.
  3. Free advertising.Well designed work uniforms worn in public become “walking billboards,” promoting a company’s products and services “for free.”
  4. Protect workers.Uniforms deliver functional benefits, like wearer safety. For example, flame resistant (FR) workwear can help prevent injuries caused by accidental electrical arc flashes or flash fires, and high visibility uniforms can help protect workers from being struck by motorized vehicles.
  5. Improve security.Company uniforms featuring specific styles or colors quickly identify who does or does not belong in specific work areas or on job sites.
  6. Prevent product cross-contamination.Uniform programs designed specifically for the food or healthcare industries can help reduce cross-contamination threats; those constructed to dissipate static electricity can help prevent damage to sensitive electronic components.
  7. Foster team spirit.Work uniforms promote a sense of team spirit and a sense of belonging. This, in turn, can improve worker productivity.
  8. Employee benefit.Employer provided uniforms save employees money, and when provided as part of a Rental Program, eliminate employee laundering time and expense.
  9. Improve customer relationships.Work uniforms immediately identify company  / avoid confusion  / representatives who can be approached for purchasing information, thereby improving overall customer service.
  10. Promote company pride. Work uniforms help instill a sense of pride and responsibility and can convert employees into “brand ambassadors” outside the actual workplace

Here's my plan







Main idea (what is the paragraph about)

advantages of having staff uniforms for companies


Supporting idea 1

Easy to identify staff



Shops, hotels, restaurants



Can distinguish between staff and customers


Extra info

Avoids confusion



It Improves customer service / customer satisfaction

Supporting idea 2

It helps branding


Extra info

Colours and logo help branding


Extra info

Improve / promote the brand


Extra info

Walking adverts for the company  

Supporting idea 3

Foster a sense of team spirit / part of a team


Extra info

Also builds loyalty / can improve worker productivity





I suggest you take this plan and write your own paragraph, then compare it to mine  - coming soon 🙂


For more on Task 2 see here

For Task 2 introductions, see here

For Task 2 topic sentences, see here

For Task 2 paragraph building, see here

Let me know what you think - leave a comment below.

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  1. Quynh Tran on 9th April 2016 at 8:38 pm

    Good work, Tony. I’m looking forward to seeing your 2 next videos 😀
    By the way, I haven’t seen the website address of your friend Elizabeth on the video. Could you please provide me with the address here? Thank you.

    • Tony on 10th April 2016 at 3:59 pm

      Thanks Quynh

      I’ve posted the second one now here

      There’s a link in the video description – where it says more – see here

      IELTS Lil is here

      • Quynh Tran on 10th April 2016 at 4:21 pm

        Thanks Tony. I’ve just watched your second video and the final one is really worth waiting 😀

  2. Ái on 11th April 2016 at 9:49 pm

    your video is listened and learnt whenever I am free
    your voice makes me better and more eager to study
    thanks for yours video!

  3. anwar on 25th March 2017 at 1:41 am

    HI Tony

    I am new to this web site but am an avid listener and reader of your blogposts & videos regarding IELTS

    I just have one question. To complete task 2 as mentioned in the above example .. Can u advise how many paragraphs need to be there along with the main idea ?

    and does there need to be a conclusion which I could not see in your sample above

    Appreciate your kind revert


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