Brainstorming for IELTS Writing Task 2 – using the internet to create a plan

Watch this video in which I brainstormed a Writing Task 2 question about staff uniforms

In the video, I go through the process of searching the internet for ideas, and then I used the ideas to make a plan.

This is the first in a series of four videos, as follows:

  1. Brainstorming - that's this post
  2. Writing a simple paragraph here
  3. Creating a high band score paragraph here
  4. Explaining a high band score paragraph here


From the video, here is the list of ideas from the internet:

  1. Create an attractive business image.For better or worse, society tends to judge people by how they dress. Selecting an appropriate employee uniform can immediately establish a professional business image that attracts and helps retain customers.
  2. Promote your company or brand.When employees wear uniforms displaying corporate logos and colors, they help brand and differentiate their business in the markets they serve.
  3. Free advertising.Well designed work uniforms worn in public become “walking billboards,” promoting a company’s products and services “for free.”
  4. Protect workers.Uniforms deliver functional benefits, like wearer safety. For example, flame resistant (FR) workwear can help prevent injuries caused by accidental electrical arc flashes or flash fires, and high visibility uniforms can help protect workers from being struck by motorized vehicles.
  5. Improve security.Company uniforms featuring specific styles or colors quickly identify who does or does not belong in specific work areas or on job sites.
  6. Prevent product cross-contamination.Uniform programs designed specifically for the food or healthcare industries can help reduce cross-contamination threats; those constructed to dissipate static electricity can help prevent damage to sensitive electronic components.
  7. Foster team spirit.Work uniforms promote a sense of team spirit and a sense of belonging. This, in turn, can improve worker productivity.
  8. Employee benefit.Employer provided uniforms save employees money, and when provided as part of a Rental Program, eliminate employee laundering time and expense.
  9. Improve customer relationships.Work uniforms immediately identify company  / avoid confusion  / representatives who can be approached for purchasing information, thereby improving overall customer service.
  10. Promote company pride. Work uniforms help instill a sense of pride and responsibility and can convert employees into “brand ambassadors” outside the actual workplace

Here's my plan

P1 Main idea (what is the paragraph about) advantages of having staff uniforms for companies
Supporting idea 1 Easy to identify staff
S1a Where Shops, hotels, restaurants
S1b Reason Can distinguish between staff and customers
S1c Extra info Avoids confusion
S1d Consequence It Improves customer service / customer satisfaction
Supporting idea 2 It helps branding
S2a Extra info Colours and logo help branding
S2b Extra info Improve / promote the brand
S2c Extra info Walking adverts for the company
Supporting idea 3 Foster a sense of team spirit / part of a team
S3a Extra info Also builds loyalty / can improve worker productivity

I suggest you take this plan and write your own paragraph, then compare it to mine  - coming soon 🙂

For more on Task 2 see here

For Task 2 introductions, see here

For Task 2 topic sentences, see here

For Task 2 paragraph building, see here

I have high band score model answers for sale here

Let me know what you think - leave a comment below.

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Contact me here.

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4 years ago

HI Tony

I am new to this web site but am an avid listener and reader of your blogposts & videos regarding IELTS

I just have one question. To complete task 2 as mentioned in the above example .. Can u advise how many paragraphs need to be there along with the main idea ?

and does there need to be a conclusion which I could not see in your sample above

Appreciate your kind revert


4 years ago
Reply to  anwar

Hi Anwar

Yes, you need a conclusion.

I normally write an introduction, 2 main bodies, and a conclusion.

There’s no conclusion here because it’s just about building one paragraph


5 years ago

your video is listened and learnt whenever I am free
your voice makes me better and more eager to study
thanks for yours video!

5 years ago
Reply to  Ái

Thanks Ai

There’s another coming very soon 🙂

Quynh Tran
Quynh Tran
5 years ago

Good work, Tony. I’m looking forward to seeing your 2 next videos 😀
By the way, I haven’t seen the website address of your friend Elizabeth on the video. Could you please provide me with the address here? Thank you.

5 years ago
Reply to  Quynh Tran

Thanks Quynh

I’ve posted the second one now here

There’s a link in the video description – where it says more – see here

IELTS Lil is here

Quynh Tran
Quynh Tran
5 years ago
Reply to  AWG

Thanks Tony. I’ve just watched your second video and the final one is really worth waiting 😀